Marketing

Every day, the proven teamwork of Fisher Films and iSite Multimedia provides an integrated marketing approach to branding, video production, digital and inbound marketing solutions to help companies achieve their strategic objectives. Whether your business is large or small, mature or just starting out, we can create a marketing strategy that boosts your visibility and your rank within your market space.

An experienced bunch, we unleash every ounce of our talent and creativity with each project we take on. You won’t find a cookie-cutter approach either. It starts with us taking the time to understand your business, learn about the people you serve, and find out who your competitors are and what they’re doing. Our goal: To know you and your business environment, and find out where you want to go and what you want to achieve.

Consolidating everything we learn from you, we draw upon our collective expertise and creativity to create an innovative strategy and deliverables that express your company's style, resonate with your customers and fit your budget.

We’re a small agency, but we make a big impression. Work with us once, and you’ll be blown away by the talent of the Fisher Films/iSite Multimedia team and the high-end marketing solutions we produce. Committed to personal service, timely delivery, return on your investment and top-quality work, we’re here for you from concept to completion and beyond, helping you maintain and implement a marketing strategy that will work hard for your business for the long haul.

The Process

Research

This may not be actual rocket science, but we take the same approach. This is not your standard ‘advertising speak.’ We really are math nerds and we start with theoretical algorithms to your target or market problem and then we move into media assessments, market study, qualitative vs. quantitative and whatever we think will get us closest to solving the riddle.

Understanding

Now that we have the research, we can build our Understanding. We never take the same approach or make blanket recommendations for media placement or brand execution. Remember, we stated this is all based on a 17-year-in-the-making process, and we take that to heart.

With Understanding comes clarity. With clarity, can come intense planning and brainstorming. You’ve seen Mad Men? Well, that is not the Fisher Films/iSite Multimedia way. Instead, we stick to the rocket scientist approach. We methodically work through campaign or creative planning based on the Research. We are agnostic to the media. We let the Research lead us to the Understanding and we don’t alter that with bias. If Research shows your target audience is mobile-based, we Understand that and stick to the proof.

We believe our Understanding of your business goal should end up at our motto:

Fish Where the Fish Are (no pun intended)

It sounds simple. But it’s actually pretty hard. So, let us work with you to get there.

Development

We Develop our creative and technical applications off the first two stages of our process: Research and Understanding.

Since we now Understand your business’s growth goals better than anyone outside of your internal team, why would we let anyone else do the work? It’s the little things that make a creative execution or technical development work so well. So we keep it internal. Our creative and technical teams have long tenure with Fisher Films/iSite Multimedia based on experience and skill. Since we, as a unit, Understand your business’s positioning, developing effective, action-driving creative is a natural derivative of the 17-year-in-the-making process.

Execution

Which leads us to executing your campaign, project or daily update. You see, we serve our clients in many crucial ways. Most of our clients have counted on us for 6+ years. Some even more. In each case we serve as long-term strategic partners, helping to cover and uncover issues before they occur.

So whether we work on a project basis, channel marketing or as-needed, we can be effective placing your media, developing a niche microsite or website, leading social media content development or developing ads or radio spots for online or offline play.

Marketing Services We Offer

Web Design and Web Development

Fisher Films/iSite Multimedia has been developing beautiful and smart websites for over 12 years. Since every website project is unique, we use a rigid development process to ensure that each one accomplishes the goals you have for your business. Our websites are more than just pretty. They are useful, scalable and developed to help your company reach its goals. Most importantly, we build them to play nice with your overall brand and Inbound Marketing strategy (see below for the definition of inbound marketing, because we’re aware that most people get glassy eyed when they hear word like that)!

Search Engine Optimization and Search Engine Marketing

The term Inbound Marketing means the ways traffic can be brought to your site. There is a delicate balance of avenues that are important to driving the right potential customers to your site.

When those potential customers are seeking information, we make sure they'll find it in your company's website, social media or blog - so you can capture their contact information and bring them back for more.

How Much Does a Video Cost

How Much Does a Video Cost?

This is one of our most frequent questions. The truth is, video production costs can vary significantly. There are several factors that determine the cost of a video. Contact us for information about your project.


Spotlight Video

 

How Much Does a Video Cost?

This is one of our most frequent questions. The truth is, video production costs can vary significantly.
There are several factors that determine the cost of a video, many of which can be broken down into 3 categories:
pre-production, physical production, and post-production.

Get an Estimate